Notable Quote: They Don't Think With Their Brains

People don't always think with their brains. A recent study by Berkeley marketing professor Clayton Crichter and his colleague found that, regardless of their political beliefs, students in a hot room tended to believe that global warming was irrefutable. Similarly, students who were fed pretzels without water were more likely than those who had eaten none to believe that desertification would present a real threat to humanity's sources of fresh water. A second Berkeley study found that giving people hope at the end of an article about global warming tended to make them more likely to believe the message than if they were told it was simply too late to do anything.

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